Just in time for the fall season, UGG released Regenerate by UGG™, an all-gender sustainability-focused collection crafted with materials from land cared for with regenerative traditions.
Created with a commitment to exacting artisanship, precision cutting, and premium construction methods, the Regenerate by UGG™ collection is a pinnacle execution of everything consumers love about the UGG® icons.
From bold, “stitch-out” aesthetic reminiscent of the Classic Boot to innovative comfort details like the unique footboard design, UGG® has worked hard to ensure commitment to regenerative sourcing only enhances the beauty and durability of the brand’s shoes.
The Neumel Crafted Regenerate Boot is crafted with regeneratively sourced sheepskin, stitch-out construction reminiscent of the Classic Boot and luxe, crafted details to elevate the brand’s iconic design to new, artisanal heights.
A boot for all occasions, the Classic Mini Regenerate Boot features the same light, durable outsole as the Classic Boot, which can be worn both indoors and out.
The Campfire Crafted Regenerate Boot silhouette combines the UGG® Classic boot and a slip-on. It features the signature UGGplush™ wool blend liner, soft Twinface sheepskin sourced from ranches that practice regenerative agriculture, and an outsole made from renewable sugarcane for a lightweight, flexible fit.
The Scuffette II Regenerate Slipper has all the features consumers know and love from the iconic Scuffette II, including a soft suede upper and Twinface fluffy lining creating the signature feeling of UGG®.
The Tasman Regenerate Slipper has all that consumers love about the original but is made from low-impact materials sourced from ranches that practice regenerative agriculture. The SugarSole™ outsole is made from fast-growing sugarcane and offers the same cushioning and traction as the traditional Treadlite by UGG™ outsole.
By 2025, UGG® has vowed to help restore one million acres of grassland into regenerative farmland. Regenerative agriculture ensures that farming is conducted in harmony with nature to help restore soil, encourage wildlife diversity, capture carbon in the ground, and preserve the land for future generations.
In 2022, the brand established a long-term grant with Savory Institute to support regenerative farming practices on sheep farms in Australia. Today, UGG® has contributed to the restoration of 310,000 acres. Throughout this five-year commitment, the brand hopes to leave a legacy of transformation on the Australian sheepskin industry by helping these farms work regeneratively.
UGG® is continuing to find ways to source innovative materials more responsibly and support the well-being of surrounding communities. Regenerate by UGG™ is available now at UGG.com, in-stores and at select wholesale retailers nationwide.