Victoria’s Secret reveals new Love Cloud Collection

victoria's secret love cloud

As we are still in the grips of winter, we still want to feel cozy and secure in everything we wear. Victoria’s Secret totally understands and released a new collection of bras and panties centered around all-day comfort – the Victoria’s Secret Love Cloud Collection.

The campaign for the collection features eighteen dynamic women, reinforcing Victoria’s Secret’s commitment to welcoming and celebrating all women. This new collection launch is another milestone in Victoria’s Secret’s new vision, focused on continuing to support women.

Love Cloud aims to set a new standard for sophisticated comfort, featuring a cloud-like pad and soft-to-the-touch fabric. Inspired to feel light as a cloud, this collection consists of smoothing technology to give sleek appearances and fully adjustable straps for all-day comfort and flexibility.

Launching with six silhouettes – the smooth demi, half-pad plunge, push-up plunge, smooth straight-neck lounge, demi front-close with lace back and sport – and three matching panties, including two styles that are fully adjustable – a first for the brand – the collection starts at $39.50 for bras and $16.50 for panties, and is available in sizes 32A-40DDD: XS-XXL. I’m excited for the push-up options in this collection as it’s usually not always comfy for me to wear them on a daily basis.

Victoria’s Secret Love Cloud Collection is available in-stores and online at starting Thursday, February 17th.