The Doux PRESS Play Thermal Styling system is just in time for silk press season. According to The Doux, this is a first-of-its-kind Thermal Styling System formulated for textured hair. Coined as ‘The Silk Press of the Future,’ this innovative straightening system features both thermal protection and a bond-building complex (DOUX-plex™).
I was surprised by the number of products launched for this collection. However, I thought about my process when preparing for a silk press and the aftercare – it takes a lot! I then fully understood that this is a reasonable amount of products to be released for such a delicate process.
The PRESS PLAY Thermal Styling system consists of seven innovative products, all priced at $16.99, ranging from shampoo to anti-humidity spray, heat protectants, and styling wrap lotion. These products are formulated to provide flexibility when switching between straight and curly styles while maintaining healthy hair. The star of the line, DOUX-plex™, is a bond-stabilizing technology formulated with a proprietary blend of ingredients and infused into the Press Play Thermal Styling System for strengthening and repairing bonds.
The full collection includes:
- Press Rewind – Curl Retention Shampoo: Strengthens as it cleanses to restore moisture, balance, prevent heat damage and preserve curls and coils.
- Fast Forward – Heat Prep Conditioner: Prepares hair for heat styling delivering intense moisture to restore elasticity and strength while smoothing the cuticle.
- Silent Treatment – 30-Day Anti-Humidity Spray: A heat-activated humidity shield infused with Keratin and a natural derived strand coating technology to protect hair from frizz for up to four shampoos.
- Just Glaze – Silkening Fluid: A lightweight, non-greasy heat protectant to smooth cuticle, control frizz, block humidity, and prevent curl creep.
- O.P.P. – One-Pass Press Heat Protection Spray: Formulated with a plant-based polymer to strengthen as it seals hair cuticle.
- Doux Drops – Bonding Polish: Shine, seals, and protects to prevent heat damage before, during, and after use of heat tools.
- Gangster Wrap – Foaming Wrap Lotion: For relaxed, natural, and transitioning hair to set pixies, roller sets, and wraps with a built-in heat protectant.
The system is now officially available at Target stores and online at Target as well as on thedoux.com.
