Dove Hair Therapy collection brings some of the best and most effective ingredients found in skincare to haircare for the first time in mass beauty
Dove is known for its skin-loving ingredients, so the new Dove Hair Therapy collection is not a surprise to me, it just was a matter of when and how Dove would take on such a project to promote the same type of skin-loving ingredients into their haircare lines.
The launch of Hair Therapy – a collection of hair care products that provides deep nourishing care that lasts and works at a cellular level, will include a specially formulated line of shampoos, conditioners and leave-on treatments.
The new Dove Hair Therapy collection features sulfate-free shampoos and paraben-free conditioners for a gentle, luxurious hair care experience. The formulations include Dove’s patented Nutrient-Lock Serum, Hyaluronic Serum, and Niacinamide. At the foundation of each range, Dove’s formula nourishes hair and scalp for moisturized, visibly repaired and radiant results.
The new collection will focus on three main product lines which address the most sought-after hair concerns.
- Breakage Remedy: formulated with Nutrient-Lock Serum to boost hair fibre strength.
- Hydration Spa: formulated with Hyaluronic Serum for 24-hour hydration lock.
- Dry Scalp Care: formulated with Niacinamide, clinically proven to help relieve scalp dryness.
An exciting addition to this launch is none other than Dove’s new partnership with skincare expert Hyram Yarbro, who has become a trusted source on YouTube for skincare advice. Through this partnership, Dove Hair x Hyram will highlight how some of the most trusted ingredients in skincare have been included in Dove’s newest premium haircare collection and why skincare inspired ingredients are key to repair and protect the scalp’s moisture barrier.
Healthy hair starts with a healthy scalp, so if you want to get your hands on the Dove Hair Therapy collection, it will be available at mass and drug retailers starting February 8, 2021.
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