From music to makeup, Rihanna has shown us that it’s possible to use all your gifts and now, she has launched a new hair care line – Fenty Hair. Coming out strong with a lineup of nine hair care and styling products, she is ready to take her place in the hair care industry.
The launch of this Fenty Hair collection includes: one shampoo, two conditioners, one treatment, four stylers and one tool. These products were developed and tested with all hair types and textures in mind and infused with sensorial and thoughtful elements for an easy, luxurious experience.
What sets Fenty Hair apart is a formulation that’s rooted in repair. Fenty Hair created Replenicore-5, a potent blend of amino acids, proteins and antioxidants, clinically tested on people across all hair types, by stylists and by Rihanna herself to repair, strengthen, hydrate, smooth and protect. Replenicore-5’s powerhouses, Barbados Gooseberry, Upcycled Jackfruit Extract, Hydrolyzed Vegetable Protein, Green Tea Extract and Amino Acids, are all packed with nutrients known to fortify and promote healthy hair. Together, they create a continuous loop of repair. It penetrates—mending split ends, hydrating and thickening strands from the inside—which then helps to strengthen and prevent future breakage.
The Fenty Hair Collection includes the following products:
- The Maintenance Crew Bundles ($110)
- The Rich One Moisture Repair Shampoo ($29)
- The Rich One Moisture Repair Conditioner ($29)
- The Richer One Moisture Repair Deep Conditioner ($29)
- The Comeback Kid Instant Damage Repair Treatment ($36)
- The Protective Type 5-in-1 Heat Protectant Styler ($28)
- The Homecurl Curl-Defining Cream ($28)
- The Gelly Type Strong Hold Gel ($26)
- The Controlling Type Hair-Thickening Edge Control Gel ($18)
- The Sidestick 3-in-1 Edge Styling Tool ($18)
The launch of Fenty Hair is a win for all of us who have textured hair and need more variety and options. The full line is now available at FentyHair.com.
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