Jennifer Lopez Launches JLo Beauty line

There’s new skincare on the block (pun intended)! Jennifer Lopez has launched her much anticipated JLo Beauty line, an eight-piece, luxurious skincare collection befitting the entertainment mogul herself. For her hero ingredient, Jennifer was inspired by an old family secret—olive oil. Lopez challenged her formulators to create something innovative and groundbreaking to ensure that this collection stands out.

The JLo Beauty collection has luxurious packing that makes it vanity worthy. The formulation is rather interesting, as the star ingredient is the JLo Beauty™ Olive Complex: a 4-part olive blend of squalane, fermented oil, extra virgin oil and leaf extract that delivers antioxidant protection, and is clinically shown to deliver all-day moisturization.

The collection reflects two years of product development and over 100 reformulations — until the result was finally worthy of her name.

Here’s what’s included in the JLo Beauty collection, all at accessible prices:

• THAT HIT SINGLE IN A GEL CREAM CLEANSER ($38)
  Brighten. Refine. Soothe.
• THAT JLO GLOW IN A MULTITASKING SERUM ($79)
  Tighten. Brighten. Hydrate.
• THAT LIMITLESS GLOW IN A MULTITASKING MASK ($18; $48 for three)
  Tighten. Plump. Radiate.
• THAT BLOCKBUSTER IN A NONSTOP WONDER CREAM ($58)
  Hydrate. Plump. Nourish.
• THAT BIG SCREEN IN A BROAD SPECTRUM SPF 30 MOISTURIZER ($54)
  Hydrate. Protect. Soothe.
• THAT FRESH TAKE IN A FIERCE EYE CREAM ($48)
  Hydrate. Brighten. Smooth.
• THAT STAR FILTER IN AN INSTANT COMPLEXION BOOSTER ($39)
  Highlight. Bronze. Diffuse
• THAT INNER LOVE IN A SKIN-NUTRITIOUS DIETARY SUPPLEMENT ($36)
  Nourish. Protect. Soothe.

JLo Beauty launches on www.jlobeauty.com starting January 1, 2021 and at Sephora, sephora.com and Amazon on January 14, 2021.