UGG UNIVERSAL reimagines heritage styles with easy to use features for people with disabilities
UGG and Zappos have teamed up to create UGG Universal, featuring iconic UGG footwear curated into functional, easy to wear designs. UGG footwear, apparel, accessories and homewares exude an uncompromising attitude toward quality and craftsmanship. Therefore, there was exceptional attention paid to keeping the styles true to the UGG brand, while making them stylishly accessible for those wearing them. The inclusive collection has sizes available for women, men and kids, making UGG styles like the Classic Short and the Nuemal easier to wear.
The UGG Universal collection will be carried under Zappos Adaptive, a curated online shopping experience that provides functional and fashionable footwear and clothing to make life easier for all ages. The products Zappos Adaptive provides have unique features that address a variety of needs. Both UGG and Zappos Adaptive thoroughly collaborated on this project, hosting customer focus groups with a diverse group of people with disabilities, receiving first-hand feedback to ensure the products created addressed various needs with a universal design.
The UGG Universal collection is designed with adaptive features such as oversized double zippers, rear pull tabs, and toggle-adjusted stretch laces. The Classic Short style comes in popular colors Chestnut and Black and the Neumel in Chestnut, Black and Grey.
The UGG Universal collection will be exclusive to Zappos.com until 2022 with a price point between $130-$170, which is very reasonable for such awesome modifications to theses classic shoes.
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