Canada Goose has launched its first-ever spring capsule collection, created in partnership with guest designer, Angel Chen. The exclusive thirteen-piece collection for women and men follows the transformational journey of the garments from winter in Canada to spring in China, showcasing the evolution of Canada Goose’s most iconic parka: the Snow Mantra.
This capsule collection has digital-first innovation at the forefront, with Canada Goose and Angel Chen bringing this campaign to life through both augmented reality (AR) and Computer-Generated Imagery (CGI).
Angel Chen is a Chinese designer who has an experimental approach to design and colour, coupled with a fusion of Eastern and Western aesthetics. Through her design language, she brings Eastern elements and traditional techniques to life, creating a contemporary collection without boundaries between countries, age and gender.
Putting her signature twist on the brand’s most comprehensive offering in outerwear, Angel Chen creates two distinctive pieces within the collection: the Women’s Cropped Snow Mantra Parka for Angel Chen ($1,595 CAD), which can be worn upside down for a discerning look and the Men’s Convertible Snow Mantra for Angel Chen ($1,795 CAD), which can be worn four ways by experimenting with the removable lower half, sleeves and hood.
This collection leverages Canada Goose fabrics and technologies, which were developed for the harshest weather conditions and proven in the field for decades by scientists, arctic workers and explorers.
The Canada Goose Spring capsule collection extends into Lightweight Down, Windwear, Rainwear, Knitwear and Accessories categories. There is also a bold new red and two new shades of pink, included in the colorways, further honouring Angel’s culture and heritage.
The women’s collection features the following items:
- Chaka Vest ($795 CAD)
- Mordaga Rain Jacket ($1,295 CAD)
- HyBridge Knit Jacket ($895 CAD)
- Logo Sweater ($595 CAD)
- Serdang Down Jacket ($895 CAD)
It also includes the versatile Crossbody Bag ($595 CAD), which easily converts to a backpack and the Mini Crossbody Bag ($350 CAD).
The men’s pieces feature the the following:
- Arxan Bomber Jacket ($995 CAD)
- Mogan Rain Jacket ($1,495 CAD)
- HyBridge Knit Hoody ($950 CAD)
- Logo Sweater ($695 CAD)
The garments are designed to be layered, mixed, matched and transformed for a truly distinctive style, as well as provides custom warmth and protection no matter the conditions.
In-store display: AR a safe and eco friendly option
The majority of materials used in these displays are recycled, recyclable or biodegradable. The brand is also incorporating an augmented reality (AR) experience into its store windows globally.
Starting at the end of January, guests can unlock natural elements, such as blooming flowers by pointing their camera at a QR code on the window. This AR experience will also unveil product features and buying options through hotspots available on the screen.
The Angel Chen for Canada Goose in-store visual display includes design elements that bring HUMANATURE to life; Canada Goose’s purpose platform, which unites the brand’s sustainability and values-based initiatives.
The Angel Chen for Canada Goose Spring 2021 collection is available starting January 15, 2021 at select Canada Goose retail stores and select wholesale partners, canadagoose.com, TMall and WeChat.
THANKS FOR READING THIS BLOG POST